Book Marketing and Networking: What A Connected World We Have!

by | Mar 26, 2012 | Book Marketing, Social Media, Writing | 14 comments

A Picture of a eBook Español: Foto de eBook Бе...

A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)

Well, it’s been three months since I self-published my first book “Be Still, My Love” and it’s been quite an experience for me!  I’ve learned so much since that fateful night on December 13th, 2010.  I had less than 100 followers on Twitter and was still trying to figure how best to use that particular social media outlet.  I didn’t have an author page on Facebook, just a personal page with only just over 100 “friends”.  I didn’t have a website (still working on this one!) and I’d just started blogging “Deborah J Hughes, Traipsing Through the Twilight Zone” in late August.  In three short months (that seemed liked very long ones at the time), I’ve come quite a long way!

In late January, I decided to join Amazon’s KDP Select program.  I’d only sold about ten book on Smashwords and none to Barnes & Noble so I figured it wasn’t going to hurt.  Without any thought to marketing and getting the word out, I put my book up for free for three days and had 1,700 downloads.  I thought that was pretty amazing.  Then I saw the numbers other authors were getting downloaded on their free days and realized I had nothing to brag about!  My book made it to #54 for the Ghost and Occult categories and didn’t get below 1,600 overall.  For an unknown author trying to make my own way in the unknown territories of publishing, I was not disappointed with those numbers.  I was excited at the thought that almost 1,800 people (counting book sales) had my book!

When my book was no longer being offered for free, it fell down the charts pretty fast.  I knew something had to be done.  I needed to learn more about marketing and publishing.  So, I started reading the books I’d already bought on the subject but hadn’t given the time to read.  Of course I bought John Locke’s book “How I Sold 1 Million eBooks in 5 Months“.  Seriously, who in the Indie world hasn’t?  The thing is, he was already a well-known individual and he had what I don’t…money!  Still, I took what I could use from that guide and I try to keep it in mind as I plug along.  I’ve a LONG way to go to reach that 1 million.  (sigh)  The next guide I bought was “Dollar & Sense: the Definitive Guide to Self-publishing Success” written by Carolyn McCray, Amber Scott and Rachel Thompson.  I picked up some more nuggets of advice.  Another book I found helpful was “How to Make Market and Sell Ebooks all for Free” by Jason Matthews.  For a person with little capitol to invest in a career I was most serious about, the title grabbed my attention.  I also bought “Let’s Get Digital: How to Self-Publish, And Why You Should” by David Gaughran.  More great nuggets of advice!  I really enjoyed “We Are Not Alone: The Writer’s Guide to Social Media” by Kristen Lamb.  She also has a great blog “Kristen Lamb’s Blog“!  I really started learning how to grow my on-line presence with her book.  Joining her “MyWANA” (We Are Not Alone) community has been very helpful.  I now have over 3,000 Twitter friends, good folks who interact with me and Tweet my Tweets while I reciprocate in kind!  It’s all about scratching each other’s social media backs!! The more you help others, the more they help you.  It’s a great system.  Everyone wins!

So, even with all I was learning, I’ve lingered most in the 40,000 range on the Amazon seller’s listing.  I was averaging a whopping 1 to 3 book sales a day.  Yeah, not so impressive.  Even so, I was grateful for those sales!!  Then I happened upon a blog called “The Writing Bomb” by Jeff Bennington.  I’d found him through a Twitter post.  He was offering to take three fledgling authors under his wing and put his marketing strategy to work for them.   I figured, what the heck, it can’t hurt to enter myself and see what happens.  Jeff picked me and my book “Be Still, My Love“!  He also chose Bert Carson’s book “Fourth and Forever” and Robbi Bryant’s book “The Beautiful Evil“.  So, he had his three “guinea pigs” on this marketing experiment of his.  I can’t tell you how excited I was!  In the meantime, I’m getting emails from bloggers asking for interviews!  My first ever interview was with Cege Smith on her blog “Cege Smith’s Books” (interview here).

So anyway, back to Jeff Bennington and his experiment.  His three “apprentices” as we were (sounds so much better than guinea pigs doesn’t it?) were given an advanced copy of his awesome “The Indie Author’s Guide to the Universe“.  Jeff shares his own writing journey and some of the things he’s learned along the way to help him gain publishing success.  Most important, his marketing strategy was contained with the pages of this very informative book!

Armed with all the knowledge I’ve gained over the last three months, I put my book up for FREE again.  It went FREE yesterday (25 March) and today is it’s last day as a FREE offering.  Remember, the last time I tried this, I made it as high as 1,600 or so on the Best Seller List.  This time?  The last I checked, I was sitting at number #5 overall and #1 for the “Ghost” and “Occult” categories!!  Not bad!!  What a difference a little bit of knowledge makes!  I know that Bert Carson’s book “Fourth and Forever” and Robbi Bryant’s book “The Beautiful Evil” have done awesome as well!  How to thank Jeff Bennington for believing in me and taking me on?  He’s “the Bomb”, that’s all I can say!  Not only that but he brought Bert and Robbi into my life and I know they’ll remain friends.  By the way, I’ve read their books…LOVED them!  And I can’t praise Jeff’s book “The Indie Author’s Guide to the Universe” enough either.  That isn’t the only book he’s written, however!  I picked up a copy of  “Twisted Vengeance” and really enjoyed it (though horror isn’t my usual reading preference).  He’s as gifted a writer as he is a giving, generous person.

A few other great things I did:  Joined Triberr.  If you are a serious blogger and are not part of this site already, you need to be!  You join “tribes” which are blogging communities and everyone Tweets each other’s stuff.  It’s a great system.  I also joined “The World Literary Cafe“.  Now here’s a site for authors and readers alike.  It’s a very supportive community and offers an amazing array of programs to help both authors and readers get what they want…books marketed and books read!  I’m still wading the waters of “Goodreads” but it’s another great place to be part of if you are an author and a reader!  Lastly, but not least, I’ve discovered the joys of Pinterest!  This site I resisted joining because I was having a hard enough time keeping up with everything else, but boy am I glad I finally saw the light on this one!  Now I have a place to “pin” the URLs of all the great sites I find as I explore the internet on my quest to learn about writing, publishing and socializing.  It helps me with organization and it offers another way to grow a community of friends.  When I “pin” something to one of my boards, everyone following me gets notified.  So, of course I “pin” my books and my blog posts!  What a great connected world we have.

I could go on and on about other things that I’ve learned and maybe in other posts I will, but this one is long enough and it’s pretty jam packed with stuff already!  If you have some more great advice and are willing to share it…PLEASE DO!  So, until next time…many blessings to you all and Peace Out!

14 Comments

  1. Karen Crumley, author

    Wow! I just learned a lot about what I need to learn a lot about! Thank you Deborah!!!!

    Reply
  2. Emma

    Got your book from Amazon today. Thanks Deborah.

    Reply
  3. Claude Nougat (@claudenougat)

    A quick very useful tour of everything one needs to do to market one’s book, thanks Deborah, I just tweeted about it! I’ve done everything you’ve done too and I agree with you: Pinterest is great fun! I organized a board with all the pictures related to my book (called the Sicily of Fear of the Past – of course, Sicily is the setting and since it’s a book full of ghosts from the past, there’s a lot of fantastic pictures from Historical Sicily to pin!) I never thought of putting in a board with my blog posts, what a great idea!

    Reply
  4. christysmith994

    Wow- I am so honored to have been part of your journey so far, Deb! It is a constant learn, implement, tweak & repeat kind of process around book promotion and everyone’s results seem to be different. I am wishing you the best of luck as you continue to move forward, and I am here to help and support. (We have to stick together!) Keep the info coming!

    Reply
  5. Stephanie Leroux

    Got your book from Amazon today! Thanks for the chance to read your book. Just so you know, I had never heard of your book before right now. A book blogger that I follow posted a link to this page on twitter. Social media at it’s best! Best of luck with your career!

    Reply
  6. pamelahegarty

    Great info and congratulations, Deborah. I think a prerequisite to indie publishing is the love of learning. I am grateful to be part of a community that helps each other in this process. I am thrilled, and, I admit, a bit amazed, as to how readers are finding my thriller, The Seventh Stone, and keeping it on Amazon’s top 100 Action and Adventure list. But I know that it never would have happened without learning about others’ experiences. Thanks for sharing.

    Reply
  7. Marcy Kennedy

    So much of what we do as writers is trial and error, and I think you should be applauded for not giving up 🙂

    Reply
  8. Tim Kavi, Poet

    thank you so much, Deborah for doing this. Really helpful. Your comments, frankness, and information is refreshing!

    Reply
    • deborahjhughes

      Oh my! Your welcome! So glad you found the post useful. Thanks for your kind comments!!

      Reply
    • deborahjhughes

      So glad you found something useful!! Thanks!! And your welcome! (smile)

      Reply
  9. mick davidson (@mickdavidson)

    Deborah,
    Thanks for sharing all this information, as someone just starting out on this path it’s invaluable.
    Also, I have mixed feelings about giving books away as a promo, because I’m not convinced (or wasn’t) that it does anything in the long run. From what you say though, I think I should probably reconsider doing it.
    Thanks! 🙂

    Reply
    • deborahjhughes

      So sorry to take so long to reply to your comment! I’ve been on vacation and believe-it-or-not…no computer! As for the free-book promo…it seems to be losing steam but it does give you more visibility than if you don’t do it. The hope is, of course, to hook enough readers with the freebie that they come back for more. I gave away about 22,000 copies of my book. Will that pay off for me in the end? I’m not sure. I’m getting ready to publish the sequel…if it does well based on all the readers who liked the first one, I should get the book high enough on the charts to be visible to readers. This is where giving away all those copies will be a good thing. Otherwise…it wasn’t a good idea! (smile) I’ll have to run an update on my blog to let everyone know how it all went down. I do not intend to give the sequel away. I do think the free promo is good for when you have a series … give the first one, hook the reader, and lure them in for future books! Best of luck to you!!

      Reply

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Deborah J. Hughes


Author of the Tess Schafer-Medium series and other books with paranormal content (also some romance!)

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